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The most common lament in the marketing world: We keep increasing the budget, buying ads, but there are no conversions. Let's stop right there – to achieve...

The marketing agency Sėkmingi, uniting creators and sales specialists, counts its fourth year of existence and continues to grow without stopping.

What are social networks and why is it important to exist in them? – a question you're unlikely to hear in the context of business marketing.

And while you're reading, think... How you'll be perceived depends solely on you. Each of us creates (sometimes without even realising it) our own personal brand...

Advertising, much younger than the science of rhetoric, has taken over the main mission from its predecessors – to persuade the recipient.

Remember when at the beginning of the pandemic, groceries and toilet paper disappeared from shelves at lightning speed?

Marketing experts often emphasise that when it comes to brand image, you must be visible. However, just being visible is not enough.

SEO is now a must-have in every skilled marketer’s vocabulary. The goal of SEO is to optimize website content so that it ranks at the top...

The need for businesses to be seen and sell drives marketers to seek and apply the most effective advertising methods.

"But you’re just exploiting the situation and people’s vulnerabilities!" – such accusations are often heard when companies address societal issues, aim to solve related problems, or establish