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"But you’re just exploiting the situation and people’s vulnerabilities!" – such accusations are often heard when companies address societal issues, aim to solve related problems, or establish

Social media is like artificial information ponds. Some are larger, like Facebook – the more you scroll, the more news changes, and diving deep won't reach...

Annual indicators are particularly relevant in B2B businesses, where sales processes are longer, and the contribution of marketing activities is more difficult to measure.