To keep your brand visible and engaging all year, consistent communication with quality, valuable, and captivating content is essential. To ease this process, we’ve created a special… In the previous article of the ideas calendar, we discussed the first quarter of the year, and this time we invite you to review topics that may be useful in April, May, and June of 2025.
APRIL
In April, as every year, we will start with April Fools’ Day. This can be a great opportunity for witty social media posts. Well, apart from jokes and Easter (on the 20th and 21st), this month also has other dates that you can use for your marketing communications:
- Beyond jokes, Easter eggs, and bunnies, April offers other dates to enrich your marketing communication. On April 4, International 404 Day highlights the infamous 404 error page. IT professionals humorously call it the busiest page on the internet. This is an excellent time to review your website, ensuring all pages are accessible, error-free, and fully functional. Broken links and non-functioning pages can negatively impact your website’s search engine rankings.
- World Health Day, celebrated on April 7, raises awareness of critical health issues. This is an ideal opportunity for businesses in wellness-related sectors—such as gyms, clinics, spas, or healthy food providers—to engage with their audience. Consider organizing health challenges for employees or customers, like walking a specific number of steps, drinking adequate water, or choosing stairs over elevators. Motivation and rewards for achievements can enhance engagement.
- If you missed focusing on sustainability in March, Earth Day on April 22 provides another chance to highlight environmental responsibility.
- On April 23, UNESCO’s World Book Day invites businesses to share book recommendations related to their industry, offering value to their audience.
- Creativity takes the spotlight on April 27 with World Graphic Design Day—an opportunity to showcase your brand’s visual identity or celebrate the designers who bring your ideas to life.
MAY
May traditionally marks the season of spring sales and preparations for summer, but there are plenty of other noteworthy dates for communication.
- International Workers’ Day on May 1 highlights employee rights, workplace safety, and support for the unemployed, making it a meaningful theme for internal and external communication.
- May 4 is widely recognized as Star Wars Day, with the famous phrase “May the Fourth be with you” celebrated by sci-fi fans globally. This is a creative opportunity for businesses in the entertainment, publishing, or retail sectors to engage their audience.
- We recommend preparing for Mother’s Day (5–4) in advance – start attracting customers with special offers and promotions as early as April.
- Lithuanians celebrate their unique Love Day on May 13, known as Milda’s Day. This Baltic tradition, honoring the goddess of love, freedom, and matchmaking, combines elements of Valentine’s Day and International Women’s Day, making it a distinctive theme for marketing campaigns.
- 05-16 will mark World Peace Day, which is particularly relevant in the current context. It is also International Children’s Day. This is a great opportunity for all businesses selling goods or services for children to remind people about themselves.
- Don’t forget National Men’s Day, celebrated on May 30! Engage your audience – ask questions related to men or male hobbies, organize a contest or quiz, encourage people to share photos or videos.
The food industry deserves a separate paragraph in May: treat your customers with special offers, ideas or attention on International No Diet Day (May 6), World Cocktail Day (May 13), World Baking Day (May 19) or International Burger Day (May 28).
JUNE
June marks the beginning of summer—a season of warmth, positivity, and lightheartedness.
- Father’s Day is celebrated on the first Sunday in June (06-01). You can use this day for both internal and external communication. Showcase the fathers who work at your company and tell their stories, ask fathers fun questions related to fatherhood on social media, organise a small contest with a prize or a quiz that would encourage users to get involved in content creation (e.g. sharing photos or impressions).
- One of Lithuania’s most significant celebrations, Joninės, takes place from the night of June 23 to June 24. This midsummer festival symbolizes summer, positivity, and vacations. It’s an excellent opportunity to align campaigns with the festive mood or offer alternatives for those seeking quieter celebrations, such as spa retreats, workshops, or educational events.
- June also focuses on sustainability and empathy, with World Environment Day on June 5, World Oceans Day on June 8, Global Wellness Day on June 11, and World Refugee Day on June 20. These occasions provide meaningful ways to communicate your brand’s values and commitment to making a difference.
- World Blood Donor Day on June 14 offers a chance to demonstrate social responsibility. Encourage your employees and audience to become donors and reward their efforts. Engaging campaigns that invite users to share their donation experiences can further enhance participation.
- The food industry has more reasons to celebrate in June, with World Milk Day on June 1, National Grilling Day on June 2, Donut Day on June 7, Fresh Vegetables Day on June 16, and International Sushi and Picnic Day on June 18.
- Finally, June is celebrated globally as Pride Month, emphasizing inclusivity and diversity. Thoughtful campaigns supporting Pride Month can resonate deeply with your audience and showcase your commitment to equality.
We hope these ideas inspire your April, May, and June communication plans. If you need help crafting or planning your campaigns, we are here to assist you!