To keep your brand visible and engaging all year, consistent communication with quality, valuable, and captivating content is essential. To ease this process, we’ve created a special… To make this process a little easier, we have prepared a special calendar for you, where you will find not only the most important dates of the year, but also themed days and ideas that may come in handy when planning your business communication. This time, we invite you to take a look at topics that may be useful in January, February and March 2025.
JANUARY
January is a quieter month for marketing compared to the sale-heavy November and December, when advertising channels are saturated with messages. However, mid-season sales begin this month, and customers actively seek discounts and special offers. January can be an ideal time for warehouse clearance campaigns, introducing new products, services, or even a new brand.
The third Monday in January is called “Blue Monday.” Coined by the British travel company Sky Travel, it is considered the most depressing day of the year, based on the idea that people are often inclined to book vacations when feeling down. Shopping can lift spirits, so with a bit of creativity, Blue Monday could be a useful date for your business. Offer your audience something special, like discounts or free delivery. Encourage engagement by inviting customers to share content related to Blue Monday—perhaps a purchase from your store that brightened their day? User-generated content can help build and strengthen the connection between your brand and its audience. To drive sales on Blue Monday, consider using FOMO (Fear of Missing Out) principles.
As the first month of the year, January is also relevant for businesses related to New Year’s resolutions. Many people set goals for themselves at the start of a new year, often related to fitness, health, education, books, travel, finance, and similar sectors. If your business aligns with these areas, use the theme of New Year’s resolutions in your January communication.
FEBRUARY
February is typically associated with Valentine’s Day. Leading up to this romantic day, people look for ways to express their feelings through gifts, so it’s wise to be prepared early. However, there are other days in this short month that can be leveraged for communication. Note down any useful ideas:
- If your business is related to food, you can incorporate themed days such as World Cepelinai Day (02-02), Nutella Day (02-05) or Pizza Day (02-09) into your communications. Or perhaps you offer solutions that help people use the internet more safely? In that case, International Safer Internet Day (02-11) may be useful to you. Find out if there are any days in the year that are related to your brand, the products you sell or the services you provide. Themed days can be creatively adapted to various marketing goals.
- And, of course, don’t forget Lithuania’s State Restoration Day on February 16, a valuable addition to the communication plans of Lithuanian brands and anyone looking to highlight Lithuanian values or patriotism. This day also offers businesses an opportunity to demonstrate their values, thereby building customer trust and loyalty. It could be a fitting occasion to support charitable initiatives or encourage your audience to do the same.
- Ramadan, the holy month of fasting for Muslims, begins on 28 February. So if you have Muslim employees, customers or business contacts in Muslim countries, don’t forget to wish them well on this important occasion.
MARCH
March marks the long-awaited beginning of spring, bringing new seasonal collections and other opportunities for communication. Here are some dates that may be relevant to you:
- Late February, March, and early April are typically active times for the beauty, fitness, and wellness industries. People are eager to rejuvenate and prepare for the warm season—perhaps you have something to offer this audience seeking positive change?
- March 8 is International Women’s Day. If your products or services are geared toward a female audience, seize this opportunity.
- March 11 is Lithuania’s Independence Restoration Day. Like February 16, this day is an ideal time to communicate values, emphasize Lithuanian identity and patriotism in your messages.
- On March 19, we celebrate International Client’s Day. Even if you work hard, have a great team, and offer outstanding products or services, none of it would matter without your clients. Take this opportunity to show your gratitude by offering them something special.
- The first month of spring is also a great time to think about sustainability and ecology. These days, this is a particularly relevant topic, which brands will inevitably have to pay more and more attention to. Communication related to ecology and the sustainable decisions made by your business can be a strong competitive advantage. Here are a few dates related to sustainability that you can include in your plans: World Earth Day is celebrated on the spring equinox (20 March), followed immediately by International Forest Day (21 March) and World Water Day (22 March). In addition, Earth Hour will take place on 29 March. Take advantage of these opportunities to think about how your business can contribute to a more sustainable future and encourage your audience to think about it too.
We hope these ideas help you find engaging topics and plan your communication for January, February, and March. If you need assistance with planning or executing your communication strategy, we’re here to help!