Marketing strategy
A Strategy for Confident Business Growth
A strong marketing strategy is the foundation upon which all successful marketing actions are built.
Our process begins with a thorough analysis of the business, target audience, and market. Working closely with the client, we create a strategy that aligns with the business’s vision and goals. We analyze the current situation and outline the actions that will help the brand achieve higher results.
A well-prepared marketing strategy not only helps to clearly define goals but also effectively plans the path to achieve them. Our team ensures that every step of the strategy is data backed, and actions are aimed at tangible results. This way, you can rest assured that your investment in marketing will pay off generously.
Customer and Employee Satisfaction Research and Analysis
Customer (employee) satisfaction research is an important step towards ensuring a long-term loyalty and the success of your business.
Our research and analysis provide a deeper understanding of customer needs, expectations, and experiences. Depending on the goals, business sector, and capabilities, we use various methodologies for the research: surveys, interviews, focus groups, user behavior analysis, and more. Based on the results, we provide a detailed report with conclusions and recommendations.
Defining Mission, Vision, Values, and Value Proposition
A well-defined mission, vision, and set of values are essential for shaping a brand’s identity and solidifying its position in the market. They serve as powerful tools for attracting customers, motivating employees, and showcasing what sets your business apart. A strong value proposition clearly communicates what makes your products or services unique and why customers should choose you over competitors.
Our process begins with an in-depth analysis and close collaboration with your team. We leverage proven methodologies, including customer and competitor analysis, as well as SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), to thoroughly evaluate your business potential and competitive landscape. Together, we identify the problem your product or service solves, the added value you provide, and what makes your offering unique. We then define your brand’s position in the market and align your value proposition with this positioning. This ensures that your message resonates with customers and meets their expectations.
Target Audience and Segmentation
Effective marketing begins with a deep understanding of a company’s ideal customer. To refine target audiences, we apply various segmentation criteria – ranging from demographic factors (age, gender, income) to psychographic insights (values, interests) and behavioral indicators (purchasing habits, responses to advertisements). We craft detailed buyer personas that provide valuable insight into the challenges and motivations that drive your customers, enabling you to respond to their needs more effectively. By segmenting the audience, we can develop highly targeted messages and offers for each group, boosting engagement and increasing conversion rates.
Customer Journey
Every consumer follows a journey before deciding to purchase a product or service. This journey involves multiple interactions with a brand, starting from initial discovery to purchase and eventually long-term loyalty.
We develop a customer journey map that helps pinpoint where users show the most interest and where potential bottlenecks might occur. This enables us to fine-tune the marketing strategy, ensuring that each step is seamless and enjoyable, ultimately leading to a conversion. At every stage of the customer journey, customers have different needs for information. We create targeted content and campaigns tailored to each stage, such as informative content during the discovery phase and special offers during the decision-making stage. This ensures that your message resonates with customers, guiding them smoothly through their journey.
Tactical Marketing Plan
A marketing action plan turns strategy into tangible actions that deliver measurable results. Based on the defined goals we develop a detailed plan with clear deadlines and assigned responsibilities. We identify the most effective marketing channels for reaching your target audience – whether it’s social media platforms, Google Ads, content marketing, or other advertising methods. We meticulously plan what content needs to be created, when it will be published, and on which channels. This includes everything from promotional copy and visuals to social media posts and other communication assets.
Benefits of Marketing Strategy for Your Business
- Clearer Direction and Goals – setting precise business goals and mapping out the path to achieving them enables better decision-making and allows you to focus efforts on the areas that deliver the highest returns.
- Targeted Budget Allocation – gaining insight into where and when to invest in advertising, what content to create, and which channels will best reach your target audience ensures that your marketing budget is spent efficiently.
- Deeper Audience Insights – a thorough analysis of the market and target audience, helps to craft messages and campaigns that resonate with your audience and drive meaningful engagement.
- Gaining a Competitive Edge – a solid marketing strategy enables you to differentiate yourself from competitors, deliver unique value to your customers, and respond quickly to changes in the market, giving you a competitive advantage.
- Consistency and Efficiency – a marketing strategy ensures that all activities are aligned and focused on the same objectives. Consistency is key to building trust in your brand and solidifying its position in the market, ultimately leading to long-term success.
LiMA, NiMA, EMC marketing manager certificates
Experience in various industries and markets
10+ years experience in creating marketing strategies
An internal team of experts for strategy implementation
Why Us?
Every business is unique, so we always take the time to understand your specific business goals and needs and tailor our campaign strategies accordingly.
People who will take care of the digital marketing strategy
Achievements
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Lithuanian Mint
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Results
20
x
Increased e-shop sales in 2023
2
x
Increase in Google searches over 2023
34.87
Newsletter ROI per 1 € spent
39.71
Meta Ads ROAS
BAGS & MORE
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Results
80
x
Increase in Google searches
2
x
Increased e-shop sales
7.26
Newsletter ROI per 1 € spent
7.14
Meta Ads ROAS
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Vitaresta
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Results
4000
+
Database of jobseekers compiled during the year
600
+
Potential hires per year
2
x
Increase in the number of employees
In 2023 we helped our clients achieve remarkable results. Let us enhance your marketing performance.
Questions?
The key elements of a marketing strategy are:
- Identifying the target audience
- Conducting market analysis
- Analyzing competitors
- Creating a value proposition
- Setting marketing objectives
- Planning actions
- Allocating the budget
- Establishing performance indicators and metrics
- Monitoring and analyzing results
They provide direction for your organization, guiding the creation and implementation of your marketing strategy.
Collect data on existing customers (demographic, psychographic, and behavioral metrics). Conduct market research and analysis. Create customer personas that reflect your ideal client.
It is a concise, persuasive statement that explains the benefits of your services and how you differentiate yourself from competitors.
The customer journey helps understand how customers interact with your business from initial interest to becoming a client. By understanding the customer journey, you can better tailor your marketing efforts, improve customer experience, and increase conversions.
The key metrics are:
- NPS (Net Promoter Score): Measures how many customers would recommend your company to others.
- CSAT (Customer Satisfaction Score): Overall rating of customer satisfaction.
- CES (Customer Effort Score): Measures how much effort a customer had to put in to achieve the desired outcome.
It depends on the nature of your business, but it is recommended to conduct customer satisfaction surveys at least once a year. If your business changes rapidly and new products or services frequently emerge, it may be beneficial to conduct the survey more often, such as every six months or quarterly. This will help you continuously monitor customer sentiments and respond quickly to their needs.
Let's talk!
Together, we can find the most suitable solution.