Social Media management
Effective Communication on Social Media
Today, social networks play a crucial role in shaping brand image, building a positive reputation, and driving sales. While organic content helps foster engagement, it alone is not enough to achieve significant results.
- We prepare a communication strategy.
- We create original written and visual content consistent with your brand identity.
- We localise ads for specific markets.
- We optimise paid ads for quality conversions.
- We analyse and prepare monthly reports.
Communication Strategy
Effective social media communication requires a strategy. We develop a social media plan tailored to your business, with professional content and analysis of performance indicators. Well-designed communication strategies shape corporate image, improve reputation and visibility, connect with consumers and drive sales.
Visual Content and Copy Creation
We create engaging content tailored to your business needs and niche, allowing for a lasting connection with the target audience. Graphic design visually conveys the desired message, while well-written copy is not only informative but also sells. We create original illustrations, icons and graphic design effects to make the visual material stand out. Shapes, images, and texts that work together reinforce the brand image and drive sales.
Advertising Campaign Management
We manage advertising campaigns designed to effectively attract your target audience and achieve your objectives. Our process covers everything from strategic planning and posting across various social media platforms to real-time monitoring and performance adjustments. By analysing campaign data, we ensure that budgets are optimised, content aligns with your brand message, and campaign goals are successfully met.
Optimising Ads
Ad optimisation is a systematic and effective way to improve your campaigns. To optimise ads properly, we test different advertising content, track results, adjust audiences, and manage budgets. By continuously monitoring campaign metrics, we draw conclusions to improve results. It is a continuous process towards achieving the goals set out in the social media communication strategy.
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Benefits of Social Media for Your Business
- Social media enables businesses to reach consumers at every stage of the customer journey – from those unfamiliar with your brand to those ready to convert.
- It’s one of the most effective marketing channels for driving traffic to your website.
- In fact, the majority of internet users discover new brands through social media advertising.
Original creative solutions
Ads optimized daily
A team of specialists with different competences
AI tools for photo and video creation
Why Us?
Every business is unique, so we always take the time to understand your specific business goals and needs and tailor our campaign strategies accordingly.
People who will take care of the social media
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In 2023 we helped our clients achieve remarkable results. Let us enhance your marketing performance.
F.A.Q.
The number of posts depends on the business field and objective. Typically, the quantity ranges from 4-12 posts to maintain activity and engage the audience.
The audience for advertising is chosen on the basis of the demographics (age, gender, etc.) and psychographics (interests, hobbies, etc.) of the consumers of the product/service, as well as on the basis of their behavioural characteristics.
A/B testing is used to compare two versions of a given campaign element to determine which performs better according to a predefined metric.
UGC (user-generated content) is content created by users. This can include photos, videos, live streams, testimonials and reviews on social networks. UGC content is authentic and promotes consumer trust in a brand, product or service.
Convo Agency works with user-generated content.
ROI (Return on Investment) measures the results generated by social media relative to the costs involved. It helps determine whether your investment in social media is delivering a positive impact on your company’s financial performance or strategic goals.
There’s no one-size-fits-all approach to building a following. To attract more followers, it’s essential to create high-quality, valuable content that resonates with your target audience. Consistent posting, collaborations with other brands or influencers, running paid ad campaigns, experimenting with different features (like stories or reels), and hosting contests can all contribute to audience growth.
The best way to grow your audience is through a mix of paid and organic content. Paid advertising helps you reach your social media communication goals faster (e.g. growth in revenue, audience, reach, etc.) and communicate your broadcast messages more widely. Organic content is often more engaging than advertising and allows you to build a lasting relationship with users, but reaches a narrower audience.
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