Email Marketing

On average, it is best to send newsletters no more than twice a week and no less than once a month, with an optimal frequency of 8 emails per month. However, the number of emails should depend on the brand and its offerings. In the service sector, one or two emails per month may be enough. However, if you are selling products, running promotions or introducing popular or seasonal items, it is advisable to send more emails.

There is no exact answer that fits every business. The best time to start is when a brand has contacts to whom emails can be sent. Of course, if the goal is to use newsletters for Black Friday or Christmas communication, it’s best to start sending them in advance. Gradually introduce customers to the brand, its products, or services. For example, by starting communication at the beginning of the year, by the time these promotions come around, it will already be possible to observe consumer buying trends, understand what interests them, and offer tailored deals that meet their needs.

Share information that might be useful to customers who are already familiar with the brand. Of course, it’s important to focus on the business and what it does. This could include promotional newsletters offering exclusive deals, special offers, or simply introducing new or popular products. Additionally, you can create informational emails aimed at sharing news, market updates, offering assistance, or providing details about specific products. If you are in the services industry, you can communicate about the services offered, their benefits, and share ideas or suggestions. It’s recommended to include anything that may be important, useful, relevant, and interesting to the customer.

You can offer discounts to customers (i.e. using subscription forms). Did you know that nearly 70% of customers abandon their shopping carts? With the help of newsletters, you can send abandoned cart and product view automation emails to existing contacts, encouraging them to reconsider completing their purchase. The automation does all the work itself – sending automated emails to users who meet a specific segment or action condition. So, you pay once, but you can use the automation for a long time. To boost sales, it’s recommended to create and send campaigns tailored to specific customer segments, for example, customers who are interested in one of your product categories.

More than 60% of sales are made through newsletters. It is projected that by 2024 there will be around 4.5 billion email users worldwide, with this number expected to grow to 4.8 billion by 2027. A significant number of people check their email inboxes every day – why not leverage this for increasing sales? Compared to Google and Facebook ads, newsletters excel in reaching target consumers and allow for easy campaign adaptation. By utilising segmentation, newsletter campaigns can reach very specific audiences. Newsletters often deliver some of the highest ROI figures compared to other digital marketing channels.

A bit of statistics: According to Constant Contact, the average open rate for emails is 37.72%, while the average CTR is 2%. Based on research conducted by Litmus, for every dollar spent on newsletters, an average return of 36 US dollars can be expected. This is a higher return than for any other form of marketing.

In newsletters, A/B testing is most commonly used in subscription forms and automated emails. The aim is to determine which CTA buttons, visuals, or texts are more appealing to users. subject line
This includes identifying which subject lines encourage recipients to open the email, which designs are more effective at selling, and so on. Through testing, it is possible to discover the most engaging and action-inducing options that help to increase sales.

We can create a new account or transfer existing data to one of three selected platforms: Omnisend, MailerLite, or Mailchimp.

This can happen when newsletters are sent without fully configuring the sender’s domain and email address. Newsletters may also be marked as spam if recipients were not properly informed, did not give consent to receive the emails, or if there is no clear option to unsubscribe.
To ensure that newsletters reach the target audience and are not considered unwanted content, it is important to adhere to best practice guidelines and continuously monitor user behaviour and feedback.

Omnisend is perfectly suited for e-commerce, as it offers integrations with various sales platforms, allows users to create automated newsletter sequences, segment audiences, and analyse campaign results.

MailerLite is an ideal choice for B2B businesses and service providers. It features a user-friendly interface and excellent functionalities, such as segmentation, A/B testing, and detailed analytics.

Mailchimp is a popular email marketing platform suitable for businesses of all sizes. It offers a wide range of functionalities, including automation, A/B testing, segmentation, and detailed analytics, enabling users to optimise their campaigns.

It depends on the quality of the database. If it is well-segmented and consists of active users, results may be visible within a few weeks. However, if the database contains many passive or unrelated subscribers, it may take longer.

The quality of content, frequency of sending, and marketing strategy also impact the speed of results. Regular analysis of campaign effectiveness and content optimisation can accelerate outcomes. Patience and consistency are crucial; successful email marketing often takes time.