ChatGPT Ads
Your competitors already advertising in ChatGPT? What about you?
More and more people are turning to AI conversations to find answers and solutions instead of relying solely on search engines. ChatGPT Ads, also known as OpenAI Ads, are paid advertisements displayed by OpenAI below ChatGPT responses. This channel reaches potential customers while they are still exploring their needs and comparing options — often before they even know which brand to search for.
- Reach customers in context. Ads are selected based on the conversation, not just keywords.
- Track the results. Without dedicated tracking, ChatGPT traffic can appear as direct traffic in Google Analytics 4, making it harder to measure the channel’s actual contribution.
ChatGPT Ads account setup
Not every industry is eligible to advertise on ChatGPT, so we start by checking whether your business can use this channel.
If your industry is eligible, we help you get your advertising account ready. Your company registers the account because OpenAI verifies the legal entity and billing details. We take care of the setup and guide you through advertiser verification, which typically takes a few days.
Contextual targeting and campaign setup
ChatGPT Ads work differently from traditional keyword-based advertising. Instead of targeting specific search terms, we focus on the situations in which your product or service could be the right solution. We identify what potential customers are trying to solve, the circumstances they are in and the kind of solution they need. For example, someone might be choosing a heating boiler for a 120 m² house, planning a corporate event for 100 guests or looking for a suitcase that fits cabin baggage requirements. The more precisely we define these situations, the more relevant the conversations in which your ads can appear. We develop a tailored list of contextual signals to guide your campaigns.
Ad copy and creative assets
A ChatGPT ad consists of a headline, short text, image, and link. E-commerce advertisers can also include several products and their prices from a product catalogue. Video ads and carousels are not available in this format. We create several ad variations that reflect your brand’s style, then review and refine them together before launch.
Reporting and analytics
You need to know what your advertising delivers, not just how many clicks it generates. That’s why we set up tracking before launching your campaigns. We install the OpenAI Pixel on your website, connect the Conversions API on the server side, and integrate the data with Google Analytics 4. Without proper tracking, ChatGPT traffic can be misclassified as direct traffic. Some conversions also happen days after the initial click, making it difficult to attribute them to the right channel without reliable tracking. Our monthly reports show the results generated by ChatGPT Ads. If we manage your other advertising channels too, we can also compare performance across them.
Want to know more?
Together, we can find the most suitable solution.
Benefits of ChatGPT Ads for your business
- Reach customers earlier. Your ads appear while people are exploring a problem, before they’ve settled on a solution and started comparing prices.
- Target situations, not just keywords. Connect with potential customers based on real-life needs, including situations that traditional keyword targeting might miss.
- Measure your results. Evaluate ChatGPT Ads using the same performance metrics as your other marketing channels.
- Start with a modest budget. Test the channel and make decisions based on your own data, not someone else’s results.
ChatGPT Ads vs. Google Ads vs. Meta Ads
| Google Ads | ChatGPT | Meta | |
|---|---|---|---|
| Targeting | Keywords | Conversation context | Interests and behaviour |
| Audience | Eligible search audiences | Logged-in Free and Go users aged 18+ | Broad audiences, excluding users on ad-free paid subscriptions |
| Geographic targeting | Cities and radius | Country-level | Cities and radius |
| Ad format | Text ads | A single ad card below a response | Images, videos and carousels |
| Advertiser reporting | Detailed statistics | Aggregated data | Detailed statistics |
These channels complement rather than replace one another. Google Ads reaches people who are actively searching, while Meta Ads can introduce your brand to people who aren’t actively looking for a solution yet. ChatGPT Ads sit somewhere in between: people are already considering a problem or purchase, but may not yet know what to search for.
Free initial assessment
Transparent pricing and clearly defined scope
Complete ad creative development
Tracking setup and performance reporting
Why choose Convo?
Every business is different. That’s why we take the time to understand your goals, business needs and target audience before developing a campaign strategy tailored to you.
People who will take care of your ChatGPT Ads
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Your first step costs nothing
Select your industry to find out whether ChatGPT Ads are currently available for your business.
Whether this channel will pay off depends on your offer, customer value, and the results you want to measure. Within three business days, we’ll assess whether it’s worth getting started, recommend a budget, and identify the customer situations worth targeting. If ChatGPT Ads aren’t the right fit, we’ll tell you upfront and show you which advertising channel may offer a better return.
- An assessment of whether it’s worth getting started now
- Examples of relevant customer situations in your industry
- Budget and timeline estimates
F.A.Q.
ChatGPT Ads are paid advertisements displayed by OpenAI below ChatGPT responses in a separate card marked “Sponsored”. Ads are selected based on the context of the ongoing conversation rather than keywords.
ChatGPT Ads availability depends on the markets and advertiser accounts supported by OpenAI. We check the current eligibility requirements for your business and location before recommending a campaign.
ChatGPT Ads Manager is OpenAI’s advertising platform. Depending on eligibility and account requirements, advertisers may be able to set up their own accounts. The account setup itself is only one part of the process. Defining the right customer situations, creating relevant ads, and implementing reliable conversion tracking are equally important for measuring campaign performance.
Ads are shown to logged-in users aged 18 and over on the Free and Go plans. Ads are not shown to users on the Plus, Pro, Business, Enterprise or Edu plans.
The total cost typically includes the advertising budget paid to OpenAI, the campaign setup fee and the ongoing management fee. Budget requirements, advertising costs and available bidding options may vary depending on the platform’s current requirements and campaign setup. We help you assess the budget needed to test the channel and evaluate its potential based on your business goals.
No. Ads appear in a separate card below the response and are clearly labelled as sponsored content. The answer itself remains unchanged — you’re paying for ad placement, not a recommendation within ChatGPT’s response.
No. In the European Economic Area, ads are targeted based on factors such as the topic of the current conversation, approximate location, device, language and time of day. Previous conversations and memory are not used for ad targeting. Advertisers only receive aggregated performance data, including impressions, clicks, conversions and cost per result.
Yes. These channels can complement one another at different stages of the customer journey. Google Ads can reach people actively searching for a solution, while Meta Ads can help introduce your brand to relevant audiences. ChatGPT Ads can help reach people while they explore a question, compare options or consider possible solutions. We can integrate the channel into your existing advertising strategy or assess it as a standalone option.