TikTok Ads
Mastering TikTok Marketing
TikTok is a social network that users engage with for entertainment and relaxation, so the content of advertisements must also be relevant to this context. Success on this platform largely depends on the creative solutions in advertising and their execution.
It is believed that approximately 75% of the success of paid advertising depends on this. The paid advertising options on TikTok are similar to those on other social networks – formats, technical specifications, auction principles, audience segmentation, and testing of visual solutions – everything operates in a very similar manner.
It is important to mention that, for now, only advertising agencies can create accounts on this digital advertising channel for their clients.
TikTok Pixel
The TikTok Pixel is a unique piece of JavaScript code that, when installed on your website, allows TikTok to automatically capture user actions. It can track events on your website such as:
- add to cart;
- purchase;
- form submit;
- pageviews;
Based on such events and similar ones, we can optimise advertising campaigns to achieve maximum results.
TikTok Ads Management and Optimisation
We start the process by setting goals and selecting the appropriate audience based on demographic indicators, interests, and behavior. We take care of video content and copywriting. Once the campaign is launched, we continuously monitor its performance, analyze data, and make adjustments to achieve the campaign’s goals as quickly as possible with minimal costs.
TikTok advertising algorithms determine when and to whom to display ads in order to achieve maximum effectiveness.
TikTok Ads Extensions
TikTok offers several types of advertising add-ons, such as Display Cards, Gift Code Stickers, Countdown Stickers, and Voting Stickers.
By using these add-ons, we can create more dynamic advertising visuals, that attract users’ attention to the ads, increase click-through rates, and help businesses achieve greater value from their advertising campaigns.
Reports and Analysis
To ensure the effectiveness of TikTok advertising, reports are prepared and results are analysed: audience engagement with the ads, return on investment (ROAS), engagement rates, conversions, A/B testing, and more. This allows us to understand which ad visuals generate the best results, enabling further refinement to ensure maximum growth in sales and enquiries.
Want to know more?
Together, we can find the most suitable solution.
Benefits of TikTok Ads for Your Business
- TikTok has over one billion monthly active users worldwide.
- In Lithuania, TikTok has approximately one million users, around 800,000 in Latvia, and 400,000 in Estonia.
- The Creative Platform tool allows you to monitor the latest market trends, enabling the adaptation of advertising solutions to generate higher targeted traffic and conversion rates.
Engaging ads solutions
Ads optimized daily
Experts in data tracking and analytics
Creative solutions based on analysis
Why Us?
Every business is unique, so we always take the time to understand your specific business goals and needs and tailor our campaign strategies accordingly.
People who will take care of TikTok Ads
+4
Achievements
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Lithuanian Mint
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Results
20
x
Increased e-shop sales in 2023
2
x
Increase in Google searches over 2023
34.87
Newsletter ROI per 1 € spent
39.71
Meta Ads ROAS
BAGS & MORE
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Results
80
x
Increase in Google searches
2
x
Increased e-shop sales
7.26
Newsletter ROI per 1 € spent
7.14
Meta Ads ROAS
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Vitaresta
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Results
4000
+
Database of jobseekers compiled during the year
600
+
Potential hires per year
2
x
Increase in the number of employees
In 2023 we helped our clients achieve remarkable results. Let us enhance your marketing performance.
F.A.Q.
According to the Triple Whale analytics tool, the return on ad spend is slightly better than on Meta.
It depends on the size of the audience and the budget available, but we recommend refreshing the advertisement(s) weekly. Ads quickly become ineffective because users spend a lot of time on this social network, and the same ad can be shown many times in a short period.
The main slogan of TikTok is to inspire creativity and bring joy. People use this platform to relax, have a laugh, and see something relevant and interesting. In other words, they come to have a good time. That’s why brands need to create content here that engages, entertains, and resonates with users.
Let's talk!
Together, we can find the most suitable solution.