Over the past decade, memes have become part of modern culture, a way to express emotions, and a rapidly spreading humorous phenomenon. They are everywhere on the internet – new trends or popular topics can become new memes. Due to the popularity of memes, it’s no wonder that brands want to use them in their communication. After all, they can convey attitudes, feelings, and situations through the prism of humour.
What makes these memes magical?
Sometimes we forget that social media is meant for relaxation, communication, and enjoying visuals or funny images. According to Ypulse data, 74 % of users send memes to entertain their friends, while 53 % expect reactions to them. We should acknowledge that traditional marketing solutions – such as paid advertising – on social networks sometimes receive little interest, start to annoy, or fail to engage.
Humour is an excellent way to make a good first impression or attract new customers. And what could be better than a funny image associated with the positivity of a brand? It’s time to look at social networks from a different perspective, to present advertising differently – by sharing memes.
Memes are funny, attention-grabbing, and appealing. Like other types of advertising, they can convey information in a way that reaches the customer and stays memorable. Moreover, as part of popular culture, memes have their connotations, which means that by using them, you can say more with less information. One of the main advantages of memes is that they are relevant and easily establish a connection. When used correctly, meme marketing can be successful. It outperforms the noisy brand content, drawing attention and attracting additional audience traffic.
Let your hair down and dive into meme marketing!
What could be better than free advertising that attracts consumers? Discover memes and create content with minimal effort. Just unleash your creativity and come up with an original idea. You can find free tools online that allow you to create memes; for example, on Imgflip, you can not only find examples or ideas but also generate your meme for free.
Memes are a form of free expression that helps reflect oneself and express thoughts, but to create the right meme, you need to follow a few unofficial rules:
- The text should be short, and the font should be large and easily readable.
- Stick to the original meaning of the meme – if you change it, you can confuse your audience. If you’re unsure about the structure of a meme, search Google for similar memes.
- Never include an obvious CTA in your meme. While it may seem like a great idea, people may be annoyed that you’re trying to encourage them to buy a product or service. Memes are meant to be funny.
To create an effective meme marketing strategy, it’s important to explore the market, analyse trends, and pay attention to discussions in the brand’s industry and popular culture. Discovering these insights and trends is an ideal way to make successful marketing decisions. It’s important to remember that a meme can go viral, but it will only attract attention for a limited time. Don’t rest on your laurels! To achieve more long-term results in meme marketing, strive to ensure that your content reflects your brand identity.
It’s noticeable that marketing is changing more and more over time. Nowadays, brands need to not only focus on sales but also establish a connection with the customer and identify with them. Comedy is an excellent way to start conversations, nurture relationships, and even advertise your services or products. However, before you start, make sure to familiarise yourself with your audience and find out what they find funny. Not all of your memes will become hugely popular, but it’s important to try and avoid creating anything that might offend others.