LinkedIn Ads
Most Effective Platform for B2B Marketing
LinkedIn stands out with the ability to easily segment by business areas, job positions, industry, gender, age, location, and more. It is a great platform for B2B advertising as well as for shaping your employer brand.
Organic content reaches the audience here more effectively than on other social networks. However, to achieve even more, it is necessary to utilize paid advertising. LinkedIn ads allow for precise targeting of messages to stakeholders or specific B2B audiences.
Using advanced ad formats, we create campaigns that are effective at every stage of the sales funnel. We test, optimize, and manage ads to ensure they achieve maximum results.
LinkedIn Ads Management and Optimization
InMail and Direct Messages
Personalized advertising solutions that allow direct communication with the target audience through LinkedIn messages. By using them, we help establish connections with potential clients and partners and attract more attention to events, products, or services.
InMail stands out with message personalization and precise audience segmentation. It also allows for a call to action (CTA) to be included directly in the message.
The Message Ads format is similar to InMail but is used more frequently to reach a broader audience.It features interactivity and campaign effectiveness assessment.
Insight Tag
Reports and Analysis
To ensure the effectiveness of LinkedIn advertising, we prepare comprehensive reports and conduct ongoing analysis of the results. We evaluate how the target audience interacts with the ads, assessing conversion rates, return on investment (ROI), click and impression statistics, and demographic data. This analysis enables us to monitor visitor behavior on the website and understand audience responses to brand advertisements, ultimately ensuring maximum conversion growth.
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Together, we can find the most suitable solution.
Benefits of LinkedIn Ads for Your Business
- The largest professional social network in the world, with 1 billion users from 200 different countries
- About 51 % of LinkedIn users belong to the age group of 25 to 34 years
- 82 % of B2B businesses that run advertising campaigns choose LinkedIn
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More than 9,000 LinkedIn users apply for jobs every minute.
Wide reach of organic content
Ads optimized using Insight Tag
Expertise in B2B lead generation
Experience in employer branding
Why Us?
Every business is unique, so we always take the time to understand your specific business goals and needs and tailor our campaign strategies accordingly.
People who will take care of the LinkedIn Ads
+4
Achievements
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Lithuanian Mint
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Results
20
x
Increased e-shop sales in 2023
2
x
Increase in Google searches over 2023
34.87
Newsletter ROI per 1 € spent
39.71
Meta Ads ROAS
BAGS & MORE
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Results
80
x
Increase in Google searches
2
x
Increased e-shop sales
7.26
Newsletter ROI per 1 € spent
7.14
Meta Ads ROAS
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Vitaresta
Google Ads
Email Marketing
Social Media management
Graphic Design Services
Copywriting
Marketing strategy
Results
4000
+
Database of jobseekers compiled during the year
600
+
Potential hires per year
2
x
Increase in the number of employees
In 2023 we helped our clients achieve remarkable results. Let us enhance your marketing performance.
F.A.Q.
The cost of LinkedIn advertising can vary considerably depending on several factors, including the type of ad, the target audience and the geographical location. Typically, the cost of advertising is based on CPC (cost per click) or CPM (cost per thousand impressions) models. LinkedIn requires a minimum daily budget of €10 per day.
Advertising is worth using when you are focusing on B2B marketing. LinkedIn allows you to segment your audience by profession, industry and other criteria, making it useful for creating targeted campaigns. It is particularly effective when promoting professional services such as consulting or training and when looking for potential employees. It is also useful for launching new products or services and generating interest.
Sponsored Content – allows you to share content that is visible in users’ news feeds.
Sponsored InMail – personalised messages sent directly to users’ inboxes.
Text Ads – are short, precisely crafted advertisements displayed in the sidebars or at the top of the page.
Dynamic Ads – are personalized advertisements that are automatically tailored based on the user’s profile.
Video Ads – are a visually appealing ad format that allows for conveying more complex messages or brand storytelling through videos.
Carousel Ads – are an ad format that allows multiple images or videos to be presented within a single advertisement, which users can view by swiping.
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