In the dynamic world of digital marketing, trends change at lightning speed. Companies are constantly seeking innovative and effective ways to advertise their products and services. Especially in the fall, as Black Friday and Cyber Monday sales approach, consumers actively seek discounts, and businesses strive to seize every opportunity. Therefore, we suggest trying out the oldest form of digital communication, which is still one of the most effective – newsletters.
Email marketing is worth trying for everyone
While some may think that newsletters don’t work due to the abundance of spam emails, we can assure you that this is not true. According to Statista, the opportunities for newsletters are only increasing. By 2027, the global email marketing market is projected to reach a staggering $17.9 billion, compared to $7.5 billion in 2020.
Naujienlaiškių marketingas didina prekių ženklo žinomumą, patikimumą, stiprina jūsų esamų klientų lojalumą ir generuoja pardavimus. Email marketingas gali būti veiksmingai pasitelktas bet kuriame vartotojo kelionės etape, pavyzdžiui: užsiregistravus svetainėje, užpildžius pop-up arba laimės rato formą, įsidėjus produktą į krepšelį, pateikus užsakymą ar net užmiršus apie elektroninės parduotuvės egzistavimą.
Email marketing for Black Friday and Cyber Monday sales
As the end of November approaches, some shoppers are already starting to think about Christmas shopping or eagerly await fall sales in online stores. Black Friday and Cyber Monday are ways for consumers to save money and purchase desired products at a lower price. According to Omnisend data, the number of orders generated through Black Friday newsletters increased by 13.8 % in 2022, while Cyber Monday saw an increase of 34.4 %.
How can businesses reach their customers in this competitive time? Take advantage of the extensive opportunities of newsletter communication. A few days before the sales, send your customers advance notices aimed at reminding them of the upcoming promotions and encouraging them to anticipate your offer. We recommend sending 1-3 emails per week. The most popular time to send emails is between 9-10 a.m., so to stand out, it’s recommended to send emails at the end of the workday. But that’s not all – you can leverage automations: welcome, abandoned cart, order confirmation, viewed product, cross-sell, and up-sell email sequences. They not only remind users about your products but can also help generate sales.
But what if you want more? Take advantage of additional newsletter tools and expand your potential customer database. Combine various subscription forms: pop-ups, landing pages, and prise wheel forms will help you discover new contacts that could become buyers. It’s important that subscription forms clearly communicate the value proposition, and it’s recommended to avoid the word subscribe on the CTA (Call To Action) button. Additionally, don’t forget about other platform integrations: use Google and Facebook ads to direct users to the subscription window. For example, you can connect FB Lead Ads with the Omnisend platform to expand your customer database.
Email marketing – an opportunity to reach targeted users
Email marketing remains an excellent tool for businesses to reach their customers and generate sales. Especially as Black Friday and Cyber Monday approach, newsletters become a valuable communication tool, as long as you know and utilise all the possibilities of newsletter marketing.
If you want to try or expand the possibilities of newsletters in your business, contact us. Sėkmingi has become the first Lithuanian marketing agency to join the Omnisend Agency Directory partners. This means that we are Omnisend partners and have direct access to this platform, so we can offer exceptionally high-quality services.