The Future of SEO: Answer Engine Optimization (AEO)

SEO (Search Engine Optimization) has long been a fundamental component of digital marketing strategy. However, a new approach is emerging at the forefront—Answer Engine Optimization (AEO).
Graphic Design Trends in 2025: What’s New?

Last year, retro serif fonts gained significant popularity in brand design, and this trend will continue into 2025.
A game-changing data tracking tool – STAPE

Data tracking is a crucial part of marketing, enabling businesses to understand customer behavior, optimize campaigns, and maximize ROI.
Expanding Opportunities on Instagram – Have You Tried These Features Yet?

Instagram continues to broaden its range of features to meet the needs of individual users and brands.
2024 Communication Ideas: October, November & December

To ensure your brand maintains visibility and relevance year-round, consistent, quality-driven communication with valuable and engaging content is key.
New Opportunities: Paid TikTok Ads Now in Lithuania

The long-awaited opportunity to create paid TikTok ads is now available in Lithuania and other Baltic countries. This is undoubtedly one of the most significant marketing developments…
2024 Communication Ideas: July, August & September

To keep your brand visible and engaging year-round, consistent, valuable, and captivating content is key. We’ve already discussed the first two quarters of the year, and now…
Advertising and Social Issues: Exploiting Situations or Raising Awareness?

“But you’re just exploiting the situation and people’s vulnerabilities!” – such accusations are often heard when companies address societal issues, aim to solve related problems, or establish charitable funds.