Customer Integration in Your Communication
If you haven’t yet involved customers in your communication strategy, it may be time to consider it. In theater, this is known as breaking the fourth wall…
Ideas Calendar for 2024 Communication: April, May, June
To keep your brand visible and engaging all year, consistent communication with quality, valuable, and captivating content is essential. To ease this process, we’ve created a special… In the previous Ideas Calendar article, we discussed the first quarter of the year…
Conversions in Marketing: Importance and Measurement
Conversions are a crucial metric for assessing your business performance and gaining insights into the entire customer journey, leading to the ultimate goal—purchasing a product or service.
Gamification: From a fun idea to benefits for the company
Interested in how a shared hobby among different team members can unexpectedly turn into a unique idea, and how it can materialise and become a distinctive phenomenon…
2024 Communication Ideas: January, February & March
To keep your brand visible and engaging all year, consistent communication with quality, valuable, and captivating content is essential. To ease this process, we’ve created a special…
Slang in advertising: justified or not?
Greetings such as ‘Hey, Bro/Sis…’ are uncommon in advertising messages and may not always be appropriate. Nevertheless, expressions that deviate from traditional norms can serve as effective communication tools when applied thoughtfully and in the right context.
Email marketing: The direct path to black Friday and cyber Monday sales success
In the dynamic world of digital marketing, trends change at lightning speed. Companies are constantly seeking innovative and effective ways to advertise their products and services.
How to prepare properly for Black Friday and Cyber Monday
As Black Friday and Cyber Monday fever approaches, we recommend preparing properly: Develop a communication plan, create content in advance, plan advertising campaigns, and allocate a budget…
Memes – a gem in digital marketing?
Over the past decade, memes have become part of modern culture, a way to express emotions, and a rapidly spreading humorous phenomenon. They are everywhere on the…
Collectible coins online: What impact do digital marketing tools have on sales?
Globalisation occurring worldwide encourages private businesses to move into the digital space and opens up development opportunities in the international market.