To keep your brand visible and engaging all year, consistent communication with quality, valuable, and captivating content is essential. To ease this process, we’ve created a special calendar featuring not only major annual dates but also themed days and ideas to assist with your business communication planning. This time, let’s explore useful topics for January, February, and March 2024.
JANUARY
January is a quieter month for marketing compared to the sale-heavy November and December, when advertising channels are saturated with messages. However, mid-season sales begin this month, and customers actively seek discounts and special offers. January can be an ideal time for warehouse clearance campaigns, introducing new products, services, or even a new brand.
The third Monday in January is called “Blue Monday.” Coined by the British travel company Sky Travel, it is considered the most depressing day of the year, based on the idea that people are often inclined to book vacations when feeling down. Shopping can lift spirits, so with a bit of creativity, Blue Monday could be a useful date for your business. Offer your audience something special, like discounts or free delivery. Encourage engagement by inviting customers to share content related to Blue Monday—perhaps a purchase from your store that brightened their day? User-generated content can help build and strengthen the connection between your brand and its audience. To drive sales on Blue Monday, consider using FOMO (Fear of Missing Out) principles.
As the first month of the year, January is also relevant for businesses related to New Year’s resolutions. Many people set goals for themselves at the start of a new year, often related to fitness, health, education, books, travel, finance, and similar sectors. If your business aligns with these areas, use the theme of New Year’s resolutions in your January communication.
FEBRUARY
February is typically associated with Valentine’s Day. Leading up to this romantic day, people look for ways to express their feelings through gifts, so it’s wise to be prepared early. However, there are other days in this short month that can be leveraged for communication. Note down any useful ideas:
- If your business is related to food, you could include themed days like World Cepelinai Day (Feb 4), Nutella Day (Feb 5), or Pizza Day (Feb 9) in your content. Perhaps you offer solutions that promote safer internet use? In that case, Safer Internet Day (Feb 6) might be relevant. Look into whether there are days throughout the year that relate to your brand, products, or services. Themed days can be creatively adapted for various marketing goals.
- On February 13, we’ll celebrate Užgavėnės, a traditional Lithuanian holiday for “chasing away” winter. Although not commonly used in brand communication, it can be a great fit for internal communication and team-building. Invite colleagues to cook pancakes, enjoy tea together, or even host a costume contest. This theme may also suit seasonal businesses, as it’s a good time to remind customers that winter is passing and a new season is approaching.
- For businesses in the fashion industry, February will be exciting: New York Fashion Week is held from Feb 9-14, followed by London (Feb 16-20) and Milan (Feb 20-26). Gather and share relevant information about new trends, colors, and standout styles to engage fashion enthusiasts.
- And, of course, don’t forget Lithuania’s State Restoration Day on February 16, a valuable addition to the communication plans of Lithuanian brands and anyone looking to highlight Lithuanian values or patriotism. This day also offers businesses an opportunity to demonstrate their values, thereby building customer trust and loyalty. It could be a fitting occasion to support charitable initiatives or encourage your audience to do the same.
- On February 10, the world celebrates the Chinese New Year. Associated with the Chinese zodiac, this special occasion could inspire product or category tie-ins. For instance, consider promoting certain products based on the traits of each zodiac sign.
MARCH
March marks the long-awaited beginning of spring, bringing new seasonal collections and other opportunities for communication. Here are some dates that may be relevant to you:
- Late February, March, and early April are typically active times for the beauty, fitness, and wellness industries. People are eager to rejuvenate and prepare for the warm season—perhaps you have something to offer this audience seeking positive change?
- March 8 is International Women’s Day. If your products or services are geared toward a female audience, seize this opportunity.
- On March 10, Ramadan, the holy month of fasting for Muslims, begins. If you have Muslim employees, clients, or business connections in Muslim-majority countries, don’t forget to acknowledge this important occasion.
- March 11 is Lithuania’s Independence Restoration Day. Like February 16, this day is an ideal time to communicate values, emphasize Lithuanian identity and patriotism in your messages.
- On March 19, we celebrate International Client’s Day. Even if you work hard, have a great team, and offer outstanding products or services, none of it would matter without your clients. Take this opportunity to show your gratitude by offering them something special.
- The first month of spring is also an excellent time to focus on sustainability and environmental consciousness. This topic is highly relevant today, and brands will increasingly need to dedicate attention to it. Communication related to sustainability and eco-friendly decisions can be a strong competitive advantage. Here are a few dates related to sustainability that you may wish to include in your plans: World Earth Day on March 20, International Day of Forests on March 21, and World Water Day on March 22. Additionally, Earth Hour will be held on March 23. Use these opportunities to think about how your business can contribute to a more sustainable future and encourage your audience to do the same.
- The month ends with Easter on March 31. While this theme could creatively be used by many, Easter is especially relevant for sectors like food, leisure, and tourism. With school spring breaks around the same time, families are likely to travel, providing an excellent opportunity for the entertainment sector to capitalize on.
We hope these ideas help you find engaging topics and plan your communication for January, February, and March. If you need assistance with planning or executing your communication strategy, we’re here to help!